Tullamore (Old)
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A new Tullamore DEW distillery was founded and commenced production in 2014. This article is about the historic Tullamore DEW distillery distillery which is now a Whisky heritage centre.
The Tullamore DEW Heritage Center is located on the site of the former Tullamore DEW distillery itself a former customs warehouse built around 1897 in Tullamore in County Offaly in Ireland. It acts as an information centrre about the production process of whiskey. This site was where Tullamore DEW whiskey and Irish Mist liqueur were originally made and bottled. The Heritage Center is located directly on the Grand Canal, the waterway that made it possible to transport products from Tullamore, such as peat, grain, the coveted limestone and whiskey, faster, easier and cheaper.
Tullamore DEW Whisky
Tullamore DEW is an Irish whiskey first distilled in the small Irish town of Tullamore, County Offaly in 1829, later distilled in Midleton by Irish Distillers. The brand which won the International Spirits Challenge Trophy in 2005 has belonged to the Scottish distillery group William Grant & Sons, the owners of Glenfiddich, since 2010. Since 2014 the production takes place in a distillery between the townlands Ballard and Clonminch near Tullamore.
History
The Grand Canal was built together with the Royal Canal to the north as a transport route in an oval around Dublin at the end of the 18th century. This stretched west to the villages of Kilbeggan and Tullamore in County Offaly, a grain growing region. This water transport artery likely have played a decisive role in Michael Molloy’s choice of the location of the Tullamore distillery in 1829.
After Molloy’s death in 1857, the distillery was owned by his nephew Bernard Daly. This gave it a new name with B. Daly Distillery. The father appointed his son, Captain Bernard Daly, to head the distillery, but he had little idea and stayed more with his passion as the head of a horse racing stable. Daniel Edmond Williams, who later became General Manager, began his training as a whiskey master distiller at the B. Daly Distillery in 1862 at the age of 14 and created the distillery’s trademark in 1887 by adding his initials DEW to the name of the brand. The first advertising slogan was “Give every man his DEW”. After the Second World War, Desmond Williams, a grandson of Daniel E. Williams, managed to re-establish Irish whiskey on the world market through targeted marketing measures. With the introduction of the Irish Mist brand, an Irish whiskey liqueur, the Irish managed to create a significant upward trend in sales.
In 1954, the Tullamore DEW Distillery in County Offaly closed and it seemed forever. Prohibition in the USA, overly high taxes and bad planning ultimately brought about the end Tullamore. The Tullamore brand was sold to John Power & Son from Dublin and remained purely a whiskey brand. The company lived off the stocks in the warehouses and served their whiskey liqueur brand Irish Mist, until these were also used up in the mid-1960s.
John Power & Son became part of the Irish Distillers group of companies in 1966. The group concentrated all of its production in the 1970s in Midleton, County Cork. In 1994 the Tullamore DEW brand was sold to the C&C Group (Cantrell & Cochrane Limited). Since 2010 Tullamore DEW has been part of William Grant & Sons Irish Brands Ltd. The inauguration of the new production facility near Tullamore, which cost 35 million euros to build, took place in September 2014 by the Irish Minister of Agriculture, Simon Coveney. Tullamore DEW is the second largest Irish whiskey brand after Jameson.
Distillery Factsheet
| Name | Pronounced | AKA | Region | Country of Origin |
|---|---|---|---|---|
| Tullamore (Old) | Tullamore Dew | Ireland | ||
| Status | Active | Whisky Type | Website | Tours Available |
| Closed | 1829 - 1954 | Malt | Tullamore (Old) | Tour Link |
| Manager | Distiller | Blender | Owned by | Parent Group |
| Brian Kinsman | William Grant & Sons |
Tullamore (Old) Timeline:
1829: Michael Molloy founds the Tullamore Distillery in the town of the same name in Tullamore in County Offaly
1857: Michael Molloy dies and the property passes to his nephew Bernard Daly, who renames Tullamore B. Daly Distillery.
1862: A certain Daniel Edmond Williams joined the company at the tender age of 14 as a trainee and subsequently became master distiller
1887: Williams expands the brand name by adding his own initials DEW to the name of the Tullamore brand
1959: The Tullamore distillery is closed and the brand was sold to the Dublin company John Power & Son.
2010: The independent spirits multi-brand William Grant & Sons, buys the brand from C&C Group Plc for £ 300 million
2014: The new Tullamore DEW distillery is established