The Truth About Whisky Awards
Contents
Every now and again the newspapers run headlines like:
- The Scotsman - Scotch Whisky Masters 2021: Top winners include The Sassenach, £15 Lidl blend and 25 year old Bunnahabhain
- The Independent – Lidl whisky costing £13.49 named one of the best in the world
- The Metro – Four of Aldi’s whiskies have been named among the best in the world
- Forbes – Inexpensive Whiskies From Supermarket Aldi Win Gold at 2018 Scotch Whisky Masters
As exciting as these headlines sound you will almost certainly not be surprised to learn that that £15
- the integrity of the journalist
- the need of the paper to generate ad revenue
- the deliberately confusing world of whisky awards
There are a few important things to understand about these articles, and lets start with the unreliable nature of supermarket whiskies.
Supermarket whiskies are a lottery
Be it Tesco’s Finest, Ben Bracken or Exclusive to
This is not a bad thing, but it does mean that even if the whisky which won the award was from the same distillery, it was almost certainly not the same
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